Cash Is King — Until Cash Is the Deal Killer
Why the way a buyer plans to fund the purchase can make or break your sale — and what to watch for before you accept an offer.

Hospitality Broker & Consultant — Sydney
I help cafe owners across Sydney — from the Eastern Suburbs to the Inner West and Greater Sydney — understand what their cafe is worth, plan the right timing, and sell with a strategy grounded in real hospitality experience. Whether you want to sell your cafe, need a cafe valuation, or want to know how to sell a cafe in Sydney, I can help.
25+
Years in hospitality
30+
Venues opened, rebranded or grown
Michelin
Trained
Broker
consultant, chef, waiter
Why owners come to Olivia
Most business brokers treat a cafe like any other small business. Olivia knows it's not. It's a culture, a community, a craft — and the process of selling it should honour that. As a specialist hospitality broker and consultant in Sydney, she brings a different standard to every engagement.
You've built something. You're not ready to announce it to the world — or your staff. As a Sydney cafe broker, Olivia operates quietly, protecting what matters most: your team, your regulars, and your reputation.
Olivia has spent years inside hospitality. She knows what a Saturday trade looks like, what rent-to-revenue ratios mean in your suburb, and why your lease terms matter more than your last quarter.
Most brokers want speed. Olivia wants the right outcome. That means patient positioning, qualified buyers only, and never rushing a process that deserves care. When you sell your cafe in Sydney, the right buyer matters more than the fastest one.
Leases, licences, equipment schedules, staff. The process around selling a cafe in Sydney is dense. Olivia manages the complexity alongside the GSE Hospitality Brokers team — transaction support, buyer introductions and deal management, all delivered through one of Australia's most experienced hospitality brokerage firms.
Services
If you want to sell your cafe or hospitality business in Sydney, all brokerage work is conducted through GSE Hospitality Brokers — one of Australia's leading hospitality brokerage firms. Olivia manages the full process — appraisal, confidential marketing, buyer vetting, negotiations, due diligence and settlement — backed by the GSE buyer network and brokerage platform.
Know what your cafe is worth before you make any decisions. Olivia provides clear, market-grounded cafe valuations in Sydney and helps you plan the right timing for your exit — drawing on GSE's transaction data and comparable sales. No guesswork, just experience and evidence.
Not ready to sell? As a hospitality consultant in Sydney, I work with owners to improve saleability, restructure operations, and position their venue for a stronger future — whether that's a sale in six months or five years.
For serious buyers looking to enter the Sydney hospitality market. Buyer introductions and transactions are handled through GSE Hospitality Brokers, giving you access to their established network across the Eastern Suburbs, Inner West, and Greater Sydney — with independent guidance on value, risk, and deal structure.
Every engagement begins with a confidential, no-obligation conversation.
Book an appraisal
Why Olivia is different
Olivia spent over 30 years on the operator side — building and running cafes, restaurants, bars and catering businesses, understanding margins, living the rhythm of a hospitality business. When she moved into brokerage through GSE Hospitality Brokers, she brought that world with her.
"I've sat in your seat. I know what it means to hand over something you've built. That shapes everything about how I work."
— Olivia Casson
Case study
-$126k
5-month losses
+$249k
5-month profit
$376k
Swing
Two cafe owners in WA were losing money every month despite strong sales. Poor cost control and no financial systems meant the business was bleeding — appraised at just $350k if sold.
Through remote coaching over three months, we cut waste, restructured the team, and built systems so the cafe could run without the owners. Within weeks, it was profitable. Five months later, it was banking $60k+ a month and running under management.
"We were losing $20k–$50k a month and seriously considering walking away. Within weeks of working with Olivia, we were profitable. Five months in, we're banking $60k+ a month and the business runs without us."
— Corey & Liam, cafe owners (WA)

Business Appraisal
A formal Business Appraisal isn't just a number. It's a clear-eyed assessment of your financials, your lease, your systems — and a set of strategic recommendations that most owners wish they'd had years earlier. First conversation is free and confidential.
Track record
Proven results across Australia
From high-turnover Sydney cafes in the Eastern Suburbs and Inner West to regional bakeries and licensed venues across Greater Sydney, see the full list of completed hospitality business sales brokered through GSE.
FAQ
What clients say
The figures and information provided during the sale process have proven to be accurate and reliable. Olivia was upfront, easy to deal with and genuinely helpful throughout the purchase. It gave us a lot of confidence knowing everything stacked up once we were actually running the business.
Peter Nguyen
Google Review · Local Guide
We received candid advice from Olivia… We also met with another broker at the beginning. Chalk and cheese in terms of advice — he just wanted the commission.
Jeff Mendoza
Google Review · Local Guide
Olivia really knows the hospitality industry and made the whole process of selling & appraising my business in Sydney so much easier. She was easy to deal with, helpful, professional and always happy to explain things clearly.
HUMM Roasters
Google Review
Olivia was incredibly helpful and responsive throughout our purchase. Her advice made the process clear and straightforward, and she went above and beyond to liaise with the landlord and guide us through each step.
Gurcharan Bedi
Google Review
She was diligent, supportive, knowledgeable, and handled every complication with grace. I could not have imagined going through this process with anyone else. I would wholeheartedly recommend her services.
Susi Riedl
Google Review
Olivia took over and she was extremely professional, friendly and diligent. She has incredible attention to detail, showed patience with us explaining every step of the way, and when things became tedious with the other parties, she showed great determination and humour to get us all through harder moments!
Alex R
Google Review
Her expertise, professionalism, real-world hospitality experience and genuine care completely transformed the way we viewed our business and ultimately positioned it for an incredible sale outcome. Olivia's advice and strategy didn't just help us sell for top dollar — it helped us see the true value in what we'd built.
Liam Harris
Google Review
From building the business plan to tackling every challenge along the way, her support and persistence were outstanding. Olivia made it feel achievable with clear communication, honesty, and genuine commitment. Highly recommend Olivia to anyone looking for the right guidance when buying a business!
Preetpal Grewal
Google Review
Olivia went through my business with a fine tooth comb and presented me with a comprehensive Business Appraisal — not only a thorough, researched valuation but also a list of recommendations that immediately improved the bottom line. I wish I had done this 2 years ago. Well worth the money, it paid for itself.
Alex R
Google Review
Her skillful negotiation of lease terms added tremendous value, and working with Olivia made what could have been a complex and stressful transaction feel seamless and advantageous. Her professionalism, attention to detail, and commitment to client success were evident throughout. I highly recommend Olivia to anyone looking for a knowledgeable, reliable professional truly invested in securing the best possible results.
Harrold Dakin
Google Review · Local Guide
The figures and information provided during the sale process have proven to be accurate and reliable. Olivia was upfront, easy to deal with and genuinely helpful throughout the purchase. It gave us a lot of confidence knowing everything stacked up once we were actually running the business.
Peter Nguyen
Google Review · Local Guide
We received candid advice from Olivia… We also met with another broker at the beginning. Chalk and cheese in terms of advice — he just wanted the commission.
Jeff Mendoza
Google Review · Local Guide
Olivia really knows the hospitality industry and made the whole process of selling & appraising my business in Sydney so much easier. She was easy to deal with, helpful, professional and always happy to explain things clearly.
HUMM Roasters
Google Review
Olivia was incredibly helpful and responsive throughout our purchase. Her advice made the process clear and straightforward, and she went above and beyond to liaise with the landlord and guide us through each step.
Gurcharan Bedi
Google Review
She was diligent, supportive, knowledgeable, and handled every complication with grace. I could not have imagined going through this process with anyone else. I would wholeheartedly recommend her services.
Susi Riedl
Google Review
Olivia took over and she was extremely professional, friendly and diligent. She has incredible attention to detail, showed patience with us explaining every step of the way, and when things became tedious with the other parties, she showed great determination and humour to get us all through harder moments!
Alex R
Google Review
Her expertise, professionalism, real-world hospitality experience and genuine care completely transformed the way we viewed our business and ultimately positioned it for an incredible sale outcome. Olivia's advice and strategy didn't just help us sell for top dollar — it helped us see the true value in what we'd built.
Liam Harris
Google Review
From building the business plan to tackling every challenge along the way, her support and persistence were outstanding. Olivia made it feel achievable with clear communication, honesty, and genuine commitment. Highly recommend Olivia to anyone looking for the right guidance when buying a business!
Preetpal Grewal
Google Review
Olivia went through my business with a fine tooth comb and presented me with a comprehensive Business Appraisal — not only a thorough, researched valuation but also a list of recommendations that immediately improved the bottom line. I wish I had done this 2 years ago. Well worth the money, it paid for itself.
Alex R
Google Review
Her skillful negotiation of lease terms added tremendous value, and working with Olivia made what could have been a complex and stressful transaction feel seamless and advantageous. Her professionalism, attention to detail, and commitment to client success were evident throughout. I highly recommend Olivia to anyone looking for a knowledgeable, reliable professional truly invested in securing the best possible results.
Harrold Dakin
Google Review · Local Guide
Featured insights
Why the way a buyer plans to fund the purchase can make or break your sale — and what to watch for before you accept an offer.
Most owners discover these problems after they list. Here is how to find them first — and fix them before buyers do.

It is rarely the price. The deals that collapse usually share the same hidden fault lines — here is what they are.
Contact
Every engagement begins with a confidential, no-obligation conversation. Reach out via the channel that suits you — email, phone, or WhatsApp. I work with owners across the Eastern Suburbs, Inner West, and Greater Sydney.
Send an email
o.casson@gsebrokers.com.au
Message on WhatsApp
Quick, confidential — reply same day
Call directly
0420 316 599 · Mon–Fri 9am–5pm
"The first conversation is always confidential. No pressure, no commitment — just an honest discussion about your options."
— Olivia Casson
Office
GSE Hospitality Brokers
Level 4, 123 York Street
Sydney NSW 2000
Hours
Monday – Friday: 9am – 5pm
Weekend: By appointment